Maxwell
Riesberg
a Relentless Founder, Producer, and Raconteur that loves to lead creative teams
Half Operator / Half Creative. Maxwell Riesberg is deeply seasoned entrepreneur, having built, scaled, and exited two advertising ventures - movie campaign ad agency Paradise Creative and commercial production company Lord Danger.
Currently, Maxwell is the Co-Founder of RSCL, a new breed of film distributor specializing in action cinema, built from day one as a lifestyle brand for its young male audience. The RSCL team includes former senior executives from Universal, Voltage Pictures, Annapurna, and Warner Bros.
He has produced music videos for some of biggest acts in music (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as well as iconic commercials for house-name brands including 1-800-Contacts & Meow Mix. Maxwell & Paradise are responsible for creating effective (and heavily lauded) campaigns for blockbuster titles including Mission Impossible: Fallout, A Quiet Place, Amazon's The Boys, and Bumblebee.
Maxwell's work has been written about extensively, including in The Hollywood Reporter, Ad Age, Fast Company, Deadline, Entertainment Weekly, Billboard, Indiewire, and CNN. And Eater LA.
2024
BILLBOARD Zerb & Sofiya Nzau’s ‘Mwaki’ Music Video Has Arrived
FORBES AFRICA For the Record: An African Song Soaring Up Charts Filmed in Kenya
2021
HOLLYWOOD REPORTER ‘Tomorrow War’ Teaser: Chris Pratt Fights for the Future
INDIEWIRE ‘The Tomorrow War’ Teaser Trailer: Chris Pratt Gives Amazon Its $200 Million Summer Tentpole
VARIETY ‘The Tomorrow War’: Watch the First Teaser for Chris Pratt’s Time-Traveling Sci-Fi Film
HYPEBEAST Amazon 'The Tomorrow War' Chris Pratt Teaser
EMPIRE Chris Pratt Heads To Battle In The First Teaser For The Tomorrow War
BILLBOARD Meet Your New Favorite Muslim Female Punk Band in Peacock's 'We Are Lady Parts' Trailer
COLLIDER 'We Are Lady Parts' Teaser Introduces the Female-Fronted Punk Band of Peacock's Musical Comedy Series
SLASHFILM ‘We Are Lady Parts’ Teaser: A Muslim Female Punk Band Puts on a Show in Peacock Original Comedy
EATER LA Fans of Canter’s Deli will get a kick of out of this new EDM video
2020
RUN THE TRAP 8UBBLES Shares Hilarious, Must-Watch ‘Endless Vibe’ Music Video
SLASHFILM ‘Solar Opposites’ Red Band Trailer: The Minds Behind ‘Rick and Morty’ Take on the Family Sitcom
RUN THE TRAP Mysterious Artist 8UBBLES Drops “Electric Lies” Single + Hilarious Music Video
BLOODY DISGUSTING Red Band Trailer Teases Hulu’s Blood-Soaked “Solar Opposites”
COMING SOON Blow the Man Down Trailer Previews Amazon’s New Drama Film
RUN THE TRAP 8UBBLES Pops Into The Weekend With New Single, “Run it Baq” + Music Video
INDIEWIRE ‘Selah and the Spades’ Trailer: Amazon’s Sundance Drama Tackles the Intoxicating Nature of Power
DEADLINE‘The Personal History Of David Copperfield’ Charms Its Way Into Theaters, ‘Fatima’ Makes Its Debut
SLASHFILM ‘Selah and The Spades’ Trailer: A Queen Bee Chooses Her Protégé in Amazon’s Stylish Sundance Drama
VIRTUAL HUMANS Who is 8ubbles? @8ubblesmusic, explained
2019
COMING SOON New Castle Rock Season 2 Video Takes You On A Road Trip
BLOODY DISGUSTING 14 Minute Promo Video for “Castle Rock” Season 2 is LOADED With Fun Stephen King Easter Eggs
EMPIRE Shia LaBeouf's On A Road Trip In The Peanut Butter Falcon Trailer
HOLLYWOOD REPORTER‘The Peanut Butter Falcon’ Trailer
INDIEWIRE ‘The Peanut Butter Falcon’ Trailer: Shia LaBeouf Goes on a Whiskey-Soaked Americana Adventure
VARIETY Amazon Drops Teaser for Animated Series ‘Undone’
THE WRAP Raphael Bob-Waksberg’s ‘Undone’ Trailer Will Have You Question the Very Nature of Your Reality
DEADLINE ‘Undone’ Teaser: Amazon’s Mind-Bending Trip Into Adult Sci-Fi Animation
INDIEWIRE ‘Undone’ First Trailer: ‘BoJack’ Team’s Newest Animated Show is a Rotoscoped Reality Break
SLASHFILM ‘Undone’ Trailer: Amazon Takes a Wild Animated Trip Through Time, Space and (Maybe) Reality
CNN The Pfeffermans go out on a high note in ‘Transparent’ musical finale trailer
ENTERTAINMENT TONIGHT 'Transparent': Pfefferman Family Moves on From Maura's Death in 'Musicale Finale' Trailer
HOLLYWOOD REPORTER ‘Transparent’: Watch the Full Trailer for the Musical Series Finale
THE WRAP ‘Transparent’ Musical Series Finale Teaser: Maura Is Dead and Shelly Can’t ‘Act Respectfully’
SLASHFILM ‘Bumblebee’ VHS Trailer: Coming Soon to a VCR Near You! (But Not Really)
COMING SOON Bumblebee VHS Trailer Transformers April Fools' Day
INDIEWIRE American Woman’ Trailer: Sienna Miller Goes on a Decade-Long Journey in Crime Drama
DEADLINE ‘You Vs. Wild’ Trailer: Netflix’s Interactive Series Put Bear Grylls In Peril – Will You Save Him
HIGHSNOBIETY Netflix Shares Trailer for Bear Grylls’ Interactive Series ‘You vs. Wild’
2018
COMING SOON Bumblebee VHS Trailer Transformers April Fools' Day
DEADLINE ‘Disjointed’ Part 2 Trailer: Ruth & Her Budtenders Are Back In Business
ENTERTAINMENT WEEKLY Kathy Bates stars in Netflix's Disjointed trailer
INDIEWIRE ‘Disjointed’ Trailer: Kathy Bates Lights Up Again in New Season of Netflix’s Stoner Comedy
2017
INDIEWIRE ‘Love’ Season 2 Trailer: Paul Rust and Gillian Jacobs Give Love A Chance in Judd Apatow’s Netflix Comedy
VULTURE Netflix's Love Season 2 Trailer
INDIEWIRE ‘Disjointed’ Trailer: Kathy Bates Blazes in New Netflix Pot Dispensary Comedy
COMING SOON Love Season 2 Trailer & Key Art in Time for Valentine’s Day
ENTERTAINMENT WEEKLY Love season 2 trailer: Gillian Jacobs, Paul Rust star
INDIEWIRE ‘Disjointed’ Teaser Trailer: Kathy Bates Is High on Netflix Pot Comedy
2016
DEADLINE‘Tallulah’ Trailer: Kidnapping, Coming Of Age And Accidental Parenthood
COLLIDER Tallulah Trailer: Ellen Page Leads Netflix Original Movie
VULTURE Tallulah Trailer: Ellen Page Really Did Not Think Through the Consequences of Stealing Someone’s Baby
COMING SOON XOXO Trailer: Netflix Puts on a Major Rave
USA TODAY Trailer: Netflix brings you an EDM rom-com with Sarah Hyland
SLASHFILM XOXO Trailer: Sarah Hyland & More Head to an EDM Festival
INDIEWIRE ‘XOXO’ Trailer: Sarah Hyland Chases Dreams & Good Times In Netflix’s EDM Film
2015
LOS ANGELES TIMES Steve Aoki, Linkin Park face zombie plague in video for ‘Darker Than Blood’
ROLLING STONE See Steve Aoki Face the Apocalypse in Wild ‘Darker Than Blood’ Video Shoot
SPIN Steve Aoki is a Cyborg in Fancy, Dystopian ‘Neon Future’ Music Video
2014
HOLLYWOOD REPORTER Steve Aoki Spoofs ‘Breaking Bad’ in ‘Free the Madness’ Music Video
HUFFINGTON POST So-Campy-It-Can’t-Be-Real Ad for Liquipel IS REAL
AD AGE Steve Aoki Shows Off His Kooky Side In Hilarious Ad For Liquipel
FAST COMPANY Steve Aoki Goes Full Infomercial For Liquipel
2013
PITCHFORK Terry Crews Is Major Lazer in the "Scare Me" Video
CONSEQUENCE OF SOUND Terry Crews brings Major Lazer to life in video for "Scare Me"
MASHABLE Things Escalate Rather Quickly In The New Wavves “That’s On Me” Music Video
SPIN Major Lazer Hires Old Spice Guy to Slay ‘Workaholics’ Dude in ‘Scare Me’ Video
2012
BLOODY DISGUSTING Coming Soon: 'The Human Unipede'!
USA TODAY Young Lions Teams Chosen To Represent The U.S. At Cannes Lions 2012 Worldwide Competitions
2021
WINNER, SILVER: Clio Awards
Castle Rock “Now Leaving Castle Rock”
Television/Streaming, Long Form Social Video
WINNER, SILVER: Clio Awards
Blow the Man Down (Trailer)Television/Streaming, Trailer
WINNER, BRONZE: Clio AwardsSolar Opposites “Epic Feed Breaker”
Television/Streaming, Social Single Video
WINNER, BRONZE: Clio Awards
Undone “Alive” TeaserTelevision/Streaming, Teaser
NOMINEE: Clio Awards
The Peanut Butter Falcon
Theatrical, AV Mixed Campaign
Independent
NOMINEE: Golden Trailer Awards
Blow the Man Down "Secrets" Trailer
Best Independent Trailer
NOMINEE: Shorty Awards
Solar Opposites Live: Animated Twitter Q&A
Best in Entertainment
NOMINEE: Shorty Awards
Solar Opposites Live: Animated Twitter Q&A
Best in Influencer and Celebrity Twitter Campaign
2020
WINNER, GOLD: Promax Global Awards
Castle Rock “Now Leaving Castle Rock”
Best Interactive Promo
FINALIST: Shorty Awards
Castle Rock “Now Leaving Castle Rock"
Best Use of Streaming Video
FINALIST: Shorty Awards
Castle Rock “Now Leaving Castle Rock”
Best in Entertainment
NOMINEE: Webby Awards
Castle Rock “Now Leaving Castle Rock”
Best Use of Video, Social Media
NOMINEE: Promax Global Awards
Amazon Prime Video Experience at SDCC
Experiential or Stunt Promotion for a Consumer Event
NOMINEE: Promax Global Awards
The Boys 360 Launch Campaign
Multiplatform / 360 Campaign
NOMINEE: Promax Global Awards
The Expanse 360 Launch Campaign
Dramatic Program Campaign
2019
WINNER, SILVER: Clio Awards
Bumblebee “Yellow Lightning”
Best Home Entertainment, Social Media
NOMINEE: Golden Trailer Awards
Bumblebee “Yellow Lightning”
Best Home Entertainment, Family / Animation
HONOREE: Webby Awards
Mission Impossible: Fallout
Best Use of Video
WINNER, BRONZE: Clio Awards
The Boys: Integrated Campaign
Television / Streaming: Integrated Campaign
SHORT LIST: Clio Awards
Lizzie “Forty Whacks”Theatrical, Spot
2018
WINNER, GOLD: Clio Awards
A Quiet Place: Campaign
Best Home Entertainment, Social Media
2017
NOMINEE: Golden Trailer Awards
The Crown “Canvas”
Best Most Innovative Advertising (for a TV Series / Streaming Series)
NOMINEE: Golden Trailer Awards
The Crown “Canvas”
Best TrailerByte for a TV Series / Streaming Series
Maxwell Riesberg is an accomplished producer, storyteller, and creative advertising professional, as well a seasoned entrepreneur with two successful exits. He is the Co-Founder of RSCL, a new breed of film distributor specializing in action cinema, built from day one as a lifestyle brand for its young male audience. The RSCL team includes former senior executives from Universal, Voltage Pictures, Annapurna, and Warner Bros.
Previously, Maxwell founded Paradise Creative, an advertising agency that specializes in theatrical trailers & digital campaigns for films and TV shows. Maxwell led the company from a two-person upstart into an industry powerhouse, cementing the agency's status as a go-to partner for clients including Amazon Studios, Warner Bros, Paramount, Sony Pictures, Hulu, HBO Max, Netflix, and many others. In addition to generating millions of box office dollars and delivering untold eyeballs to streaming titles, Maxwell & the Paradise team garnered many notable awards, including seven wins at the prestigious Clio Awards (Don Draper won one of these on Mad Men). Maxwell was Chief Executive Officer of the agency, until engineering his exit in 2021.
Before that, Maxwell founded Lord Danger, a boutique commercial production company. He developed an in-demand roster of bold commercial directors, sourcing their campaigns and managing their career trajectories. Maxwell worked hand-in-hand as producer on his clients' works, from conceptualization all the way through post-production. Lord Danger created music videos for some of biggest acts in music (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as well as iconic commercials for house-name brands including 1-800-Contacts & Meow Mix. Maxwell was Co-Chief Executive Officer of the company, leading it to its acquisition in 2015.
Additionally, Maxwell brings deep expertise in building creative organizations and cinematic storytelling to companies via consultancy. He's been an active angel investor and has spearheaded other ventures, including Currant (fractional vineyard investment platform), Vybo (a Web3 secondary concert ticket market) and Grand Statement (a hybrid record label & 3D avatar studio).
Early in his career, Maxwell and his partner were selected by USA Today & agency Pereira O'Dell to be Team USA at the International Festival of Creativity in Cannes, representing their nation as its best Director duo (under 30 years old) in the Young Lions competition. While Maxwell did not taste victory in the Riviera, he served his country admirably and is still awaiting a 'thank you call' from then-President Obama. At the dawn of his Hollywood journey, Maxwell cut his teeth as an assistant at Endeavor. Prior to that, he studied Finance at the Kelley School of Business at Indiana University.
Maxwell's work has been written about extensively, including in The Hollywood Reporter, Ad Age, Fast Company, Deadline, Entertainment Weekly, Billboard, Indiewire, and CNN. And Eater LA.
Maxwell loves to travel, both abroad but also to the furthest reaches of Los Angeles in search its best food. When he's not on the road, he enjoys seeing (almost) every movie in theatres, appreciating dogs, rooting for the Chicago Bears, and working on his tennis game.