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Maxwell
Riesberg

A

‍relentless

‍Funder,

Producer,

and
Raconteur

that Loves

to Lead

Creative Teams

RSCL Films

RSCL Films

This is the red fire from the RSCL Films website

AUTEUR-DRIVEN
‍ACTION CINEMA

Co-Founder

Today's audiences are starved of the iconic action cinema that defined previous generations. They need a bold new champion.

RSCL (pronounced “rascal”) is an action film distributor, built as a consumer-facing brand, bringing the next generation of action cinema to theatres.  The RSCL team includes former senior executives from Universal, eOne, Voltage Pictures, Annapurna, and Warner Bros.
 

→ https://rsclfilms.com

Previously

PARADISE

Paradise

This is a moment from A QUIET PLACE

Entertainment marketing
‍redefined

Chief Executive Officer,
Co-Founder

Exit 2021

Paradise Creative is an advertising agency that specializes in theatrical trailers and digital campaigns for films & TV shows.
‍

In addition to generating millions of box office dollars & delivering untold eyeballs to streaming titles, Maxwell & the Paradise team garnered many notable awards, including seven wins at the prestigious Clio Awards (Don Draper won one of these on Mad Men).
 

Maxwell led the company from a two-person upstart into an industry powerhouse, cementing the agency’s status as a go-to partner for clients including Amazon Studios, Warner Bros, Paramount, Sony Pictures, Hulu, HBO Max, Netflix, and many others.  Maxwell was Chief Executive Officer of the agency, until engineering his exit in 2021.

 

→ https://paradise-la.com

Lord Danger

Lord
Danger

This is a gif from the Steve Aoki music video Singularity produced by Maxwell Riesberg

Bold & Beautiful
‍Creative Production

Co-Chief Executive Officer,
Co-Founder

Acquired 2015

Lord Danger is a boutique commercial production company, representing a roster of the industry's most exciting live action directors of commercials and music videos.
 

As management for its bold director clients, Lord Danger sources campaigns and manages their career trajectories. As producers, it works hand-in-hand to realize its directors' visions, from conceptualization all the way through post-production.
 

Lord Danger created music videos for some of biggest acts in music (Major Lazer, J. Cole, Steve Aoki, Big Sean, et al) as well as iconic commercials for house-name brands including 1-800-Contacts & Meow Mix.
‍

→ https://lorddanger.com

Grand Statement

Grand
Statement

This is a moment from the 8ubbles music video Endless Vibe

Music
on the Edge

Founder

Grand Statement was a ground-breaking hybrid record label & character creation studio, developing 3D avatar musicians.
‍

We created 8ubbles, a CG avatar dance music producer & DJ - the “Ren & Stimpy of Dance” - bringing unbridled absurdity and world-building / narrativization to an electronic artist.
 

8ubbles was created using motion capture of the character's ludicrous acting & DJ performance, rendered in real-time for live streams in Unreal Engine and ultra-glossy Octane for genre-pushing music videos.
 

GS produced a handful of great records, rocked iconic live performances, and created some really insane art.
  

VYBO

Co-Founded Vybo, the secondary concert ticket market that uses the power of the blockchain to bring fans closer to artists.

CURRANT

Co-Founded Currant. Currant makes
vineyards investable via fractional shares.

We

should

talk.

  

About Rscl
& the future
of action cinema.

  

About
Consultancy.

  

About
‍playing tennis.

  

About
‍where to eat
in Los Angeles.
‍Seriously, ask me this.

  

  

maxwell @ maxwell . io